home about

Moombi, a flexible identity system

Visual Identity

2024

Moombi is a creative lab founded by Brazilian architect Rafaela Cecconi. In her own words, Rafaela describes herself “like an amoeba” — constantly absorbing references from all directions in search of her true artistic voice.

This metaphor became the conceptual anchor for the project, inspiring a system of organic forms that express a flexible and dynamic identity.

The visual language was designed to evolve over time while maintaining cohesion, ensuring that brand elements can adapt fluidly across different contexts and formats. The typographic choice complements this approach: a neutral typeface with a subtle touch of playfulness.

3d and Motion by Roger Dourado