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Coura, Naturalmente

Visual Identity, Campaign, Motion

2025

Paredes de Coura moves with a quiet rhythm — the wind from Minho sways through the trees, the river flows beside granite stones, and voices carry with the unmistakable warmth of the North.

This identity embraces that motion, drawing from the textures, sounds, and natural elements that define the region. It’s not a reinvention, but a reflection: a visual and verbal language that feels rooted in the land and in the lives of those who live there.

From the river Taboão to the stone-paved streets, every detail speaks to a place that doesn’t try to be more than it is — and that’s its strength. The result is an identity that moves gently, confidently, always in harmony with the village it represents. Coura is just Coura, and nothing else.

Collaboration with:Mariana EstevesandPedro Matos